OptiMSMPremium Quality For Over 25 YearsConnective Tissue & Joint SupportVeganMade with Non-GMO IngredientsGluten FreeDietary SupplementGMP Quality Assured & FDA Registered Enhancing Nature’s Miracles Since 1994™ Quality • Purity • Potency Paradise products have won over a decade of Best of Supplements Awards. We are dedicated to sourcing premium ultra pure ingredients that meet the highest standards of excellence Paradise OptiMSM™ is the original patented, licensed and tested MSM backed by over 20 years of research. It is the form used by Dr. Stanely W. Jacob, M.D. in his work with over 13,000 patients MSM (Methylsulfonylmethane) is a naturally occurring organic sulfer compound that is found in the body’s muscles, nerves, tissue, skin, hair, bones and joints. Dietary supplementation of MSM supports the creation of new cells and connective tissue and helps promote healthy skin, hair, muscles and flexible joints.