1.WELCOME WITH STYLE: Natural coir fibers blended with a non-slip backing and scriptwriting create a beautiful design while providing extra durability; Strong bristles wipe away and capture moisture, dirt, mud, snow and other unwanted particles from your shoes keeping your home cleaner; Mat is designed to trap particles from the surface and keeps them below it to ensure cleanliness 2.DURABLE & FLEXIBLE: Offers high-performing durability with its tight-bristled top surface; Deep pile helps capture dirt and debris from the upper surface and traps it at the bottom to help ensure cleanliness of the mat and reduce tracking in unwanted debris; Flexible, non-slip backing helps keep it in place; Quickly and easily clean the mat by shaking, sweeping or vacuuming 3.FUNCTIONAL & VERSATILE: Use it to wipe your shoes and boots off from the elements outdoors; Keep shoes on it as you enter the door to reduce tracking in dirt and debris from outside; Use it to store outdoor footwear so your shoes are always at the ready when you are on the go and out the door; Great for moderate to heavy-traffic, indoor and outdoor areas in homes, apartments, condos, decks, sun porches, laundry or mudrooms 4.QUALITY CONSTRUCTION: Made of natural coir fibers with a durable non-slip backing; EASY CARE: Clean with a damp cloth and allow to air dry