1. NEVER FLATTENS – give yourself superior lumbar support with our back support pillow. Designed to hold its shape even after multiple uses, it will never flatten down or thin out so you will always receive comfortable support wherever you choose to use it. The support pillow helps to improve posture and provide comfort whilst you sit and eat, drive, work, watch TV, read and so much more. 2. JUST THE RIGHT SUPPORT – the high-grade memory foam is perfectly firm, so you won't find it too soft or too hard. Designed to suit most adults who require a lumbar support pillow for office chair, car or other seating option. Featuring an ergonomic curve, it sits perfectly against your back once secured in place providing you hours of comfort when you're working or driving. 3. IMPROVE YOUR SITTING POSTURE – if you sit for long hours at a time in an office or drive long distances on a regular basis then you can create a more comfortable seating position by attaching our lumbar support pillow to your seat or chair. It is designed to support to your lower back thanks to the integrated memory foam which provides cushioning as you sit. 4. MULTIPURPOSE DESIGN – featuring an easy to use, adjustable strap you can use the lumbar support pillow in the workplace on your office chair, when relaxing at home, while driving your car on road trips, and on plane seats when flying. It is also great for adding to a wheelchair for more comfort and gamers love it for extra support when gaming. If you choose to use the lumbar support pillow for car journeys it will always remain in place, regardless of the terrain.