Color Protection: Gently cleanses while helping to lock in color vibrancy and prevent fading. <br> <br> &nbsp; <br> <br> Keratin Infusion: Enriched with keratin proteins to strengthen hair, reduce breakage, and smooth cuticles. <br> <br> &nbsp; <br> <br> Frizz Control: Tames unruly strands and eliminates frizz for up to 72 hours. <br> <br> &nbsp; <br> <br> Enhanced Shine: Adds brilliant shine and softness without weighing hair down. <br> <br> &nbsp; <br> <br> Sulfate-Free: Safe for color-treated and chemically processed hair. <br> <br> &nbsp; <br> <br> EXTEND TIME BETWEEN COLORING: This silicone-free, paraben-free, and sulfate-free shampoo with advanced anti-fade technology are designed to leave hair looking luminously vibrant and glossy for up to sixty days. <br> <br> &nbsp; <br> <br> EFFORTLESS FRIZZ CONTROL: The formulas help control frizz while keeping your style smooth, while the double-duty system helps protect color-treated hair. <br> <br> &nbsp; <br> <br> Ideal For: <br> <br> &nbsp; <br> <br> Color-treated or highlighted hair <br> <br> &nbsp; <br> <br> Frizzy, dry, or damaged hair <br> <br> &nbsp; <br> <br> Those seeking salon-quality smoothness at home <br> <br> &nbsp; <br> <br> Formula Features: <br> <br> &nbsp; <br> <br> Vegan & Cruelty-Free <br> <br> &nbsp; <br> <br> Paraben & Sulfate-Free <br> <br> &nbsp; <br> <br> Enriched with Argan Oil & Vitamin E <br> <br> &nbsp; <br> <br> How to Use:Apply to wet hair, massage into a rich lather, and rinse thoroughly. For best results, follow with our Keratin Color Lock Conditioner.