Its not the magic that makes it work its the way we work that makes it magic. The secret for creating magic in our careers our organizations and our lives is simple outstanding leadershipthe kind that inspires employees delights customers and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell the man who ran Walt Disney WorldR Resort operations for over a decade. And in Creating Magic he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise but that also soon came to form the cultural bedrock of the worlds number one vacation destination. But as Lee demonstrates great leadership isnt about mastering impossibly complex management theories. We can all become outstanding leaders by following the ten practical common sense strategies outlined in this remarkable book. As straightforward as they are profound these leadership lessons include Everyone is important. Make your people your brand. Burn the free fuel appreciation recognition and encouragement. Give people a purpose not just a job. Combining surprising business wisdom with insightful and entertaining stories from Lees four decades on the front lines of some of the worlds bestrun companies Creating Magic shows all of us from small business owners to managers at every level how to become better leaders by infusing quality character courage enthusiasm and integrity into our workplace and into our lives. show more