The Mom Test is a quick practical guide that will save you time money and heartbreak.They say you shouldnt ask your mom whether your business is a good idea because she loves you and will lie to you. This is technically true but it misses the point. You shouldnt ask anyone if your business is a good idea. Its a bad question and everyone will lie to you at least a little . As a matter of fact its not their responsibility to tell you the truth. Its your responsibility to find it and its worth doing right .Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know were supposed to do it but nobody seems willing to admit that its easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.