Intercultural Business Communication And Simulation And Gaming Methodology Paperback Book

QAR449.00
+ QAR107.49 Shipping

Intercultural Business Communication And Simulation And Gaming Methodology Paperback Book

  • Brand: Unbranded
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Intercultural Business Communication And Simulation And Gaming Methodology Paperback Book

Intercultural Business Communication And Simulation And Gaming Methodology Paperback Book

  • Brand: Unbranded
Price: QAR449.00
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QAR449.00
+ QAR107.49 Shipping

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Description

This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTERSIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues a explaining intercultural communication b research on intercultural business communication c the use of simulation and gaming methodology for the acquisition of communicative and crosscultural competence in business settings.
  • Brand: Unbranded
  • Category: Education
  • Format: Paperback
  • Language: English
  • Publication Date: 2009-27-11
  • Publisher / Label: Peter Lang Group AG
  • Number of Pages: 402
  • Fruugo ID: 330618941-729486728
  • ISBN: 9783039116881

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