The Competitive Strategy Techniques For Analyzing Industries And Competitors - Michael E. Porter

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The Competitive Strategy Techniques For Analyzing Industries And Competitors - Michael E. Porter

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The Competitive Strategy Techniques For Analyzing Industries And Competitors - Michael E. Porter

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The Competitive Strategy Techniques For Analyzing Industries And Competitors - Michael E. Porter

Electrifying In Its Simplicity - Like All Great Breakthroughs - Competitive Strategy Captures The Complexity Of Industry Competition In Five Underlying Forces. Author Michael Porter Introduces One Of The Most Powerful Competitive Tools Yet Developed: His Three Generic Strategies - Lowest Cost, Differentiation, And Focus - Which Bring Structure To The Task Of Strategic Positioning. He Shows How Competitive Advantage Can Be Defined In Terms Of Relative Cost And Relative Prices, Thus Linking It Directly To Profitability, And Presents A Whole New Perspective On How Profit Is Created And Divided.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2004-01-19
  • Publisher / Label: Simon & Schuster UK Ltd
  • Author: Michael E. Porter
  • Number of Pages: 432
  • Fruugo ID: 8083432-17391241
  • ISBN: 9780743260886
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